Lincoln is full of beautiful cultural and heritage attractions. Nevertheless, we believe that it has fallen under the radar to younger generations due to its inability to modernise and become digital. The idea behind this blog is to reflect on Lincoln’s main attractions as well as highlight parts of the city that could be addressed on this topic. The Cathedral, the Castle, the Lincoln Castle’s Victorian Prison, the Stone Bow, the Jew’s House and the Roman Wall are all parts of Lincoln that should be cherished.
As tourism professionals of the future, we understand that the digital market is up and coming. In this context, the adaption of digitisation in cultural and heritage attractions is essential to engage diverse segments of tourists (e.g. age, disability, and ethnicity). We believe the addition of QR codes and APPs at each attraction could help make Lincoln more inclusive and engaging for different tourist profiles.
The development of QR codes and customised tours have the potential to making each visitor experience unique and memorable. Apart from the information related to each attraction, the QR codes may be personalise according to the age and other variable related to the visitor profile. This would be highly relevant to sensor dark tourism for younger generations and make it easier to read and understand.
Exploring the attractions around Lincoln was incredibly insightful. Our tour hosted by Professor Heather Hughes engaged us with a plethora of information about all these attractions. We also felt like some areas being out of bounds left a lot to the imagination but also sometimes ad unfavourable impact. For example, we believe the astle could have a built-in APP which allows a 360 view of forbidden areas of the attraction and explain their meanings.
Is Lincoln worth the visit?
YES!
Overall the points highlighted throughout the blog intend to make Lincoln more engaging and inclusive. Digitalisation might have positive impacts on visitor experience and attract specific market segments to Lincoln’s cultural and heritage attractions.
Castle wall
Jews House
Outside Lincoln Castle’s Victorian Prison
Authors: Hannah Mayor, Patricia Motoko, Jasmin Perreira, and Chunlu Tian
Course: Level 2, International Tourism Management