Throughout the small city of Lincoln, there are various demonstrations of its exciting, beautiful heritage attractions. From the cathedral and castle, to the stonebow arch, there is one attraction built in the 12th century that seems to be bypassed by tourists as well as Lincoln’s own tourist information centre: the Jews’ House.
Due to the increase of digitalisation, and the constant development of technology, it leaves a question of how could we make the Jews’ House attraction more engaging and inclusive for diverse segments of visitors through digital uses?
QR codes could be explored in a digital dimension to make Jews’ House recognisable in the city of Lincoln, and to allow tourists to be more engaged with the heritage site. Passer-byers would be able to locate these codes and receive a pop-up of its historic information, where they would be able to view this from a portable device on the go.
Interactive boards are also a possible way to keep visitors of all ages engaged with a tourist attraction like Jews’ House and help with its interpretation. This would be useful to display how the house would have looked in the 12th century. The board could be scrolled through to show the whole street, and to show that it was the first stone house of Lincoln with its original chimney and the surrounding houses of lower class.
The Jews’ House could be approached to engage tourists not just with the site itself, but with the overall city of Lincoln. The increase of digitalisation could encourage tourists to better understand Jews’ House and its legacy where they are able to have a pop-up of information using QR codes and be engaged with interactive boards.
Street View of Jews’ House
Jews’ House Main Entrance
Author: Melanie Towning
Course: Level 2, International Tourism Management